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Entrepreneurial Decision-MakingEntrepreneurial Decision-Making
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The Pen Principle

The Pen Principle

Why founders should think twice before saying yes to “free.”

R.J. A.
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The Audit Avalanche

The Audit Avalanche

What happens when your financial plan depends on someone you just broke up with.

R.J. A.
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The Free Massage Fallout

The Free Massage Fallout

Why cutting corners feels good at first - until your ops unravel like George on the massage table

R.J. A.
Entrepreneurial Decision-MakingEntrepreneurial Decision-Making
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The Box Set Strategy: What 17 Episodes Taught Us About Business

The Box Set Strategy: What 17 Episodes Taught Us About Business

17 episodes. 5 bad decisions. And enough operational faceplants to fill a Chinese restaurant waitlist.

R.J. A.
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The Busboy Paradox

The Busboy Paradox

When "Fixing It" Breaks It

R.J. A.
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The Waiting Game Strategy

The Waiting Game Strategy

Stalling isn’t a plan. It’s a problem - and your customers know it.

R.J. A.
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Don't Let Kramer Pick Your Vendors

Don't Let Kramer Pick Your Vendors

A founder’s guide to vetting help, facing friction, and keeping the cable guys from eating all the shrimp.

R.J. A.
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Friends with Deliverables

Friends with Deliverables

What Jerry & Elaine taught us about bad agreements, fuzzy expectations, and expensive friendships.

R.J. A.
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The Heart Attack Playbook

The Heart Attack Playbook

When quick fixes put your business on life support - and three moves to get it back on its feet.

R.J. A.
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The Revenge Playbook

The Revenge Playbook

Why rage-quitting your strategy can cost you more than your pride; and how to walk away with a plan, not a mess.

R.J. A.
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The Statue Strategy

The Statue Strategy

What The Statue teaches us about ownership, trust, and the cost of skipping systems.

R.J. A.
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Too Close for Comfort

Too Close for Comfort

Why well-meaning decisions need better boundaries (and a forecast).

R.J. A.
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