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Avoid the Guesswork: Lessons from 'The Seinfeld Chronicles' (Pilot)

Skip the Assumptions: Strategic Planning for Small Businesses

Author

R.J. A.
February 13, 2025 • Estimated Reading Time: 2 minutes

“You know why we're here? To be out. This is out...and out is one of the single most enjoyable experiences of life.”

Jerry

Previously on Seinfeld

In the pilot episode, Jerry finds himself anxiously preparing for Laura’s visit, under the assumption that it’s a romantic gesture. With George chiming in with overcomplicated advice, Jerry ultimately realizes that Laura’s intentions are purely platonic.

Assumptions? Made. Lessons? Learned.

Yada Yada Insight

Just like Jerry overthought Laura’s intentions, entrepreneurs often dive into new ventures with unclear assumptions about their target audience. It’s easy to get swept up in the excitement of starting “out,” but failing to validate your ideas or understand customer needs can lead to missed opportunities—or awkward surprises.

Unlocking the Vault

Stop assuming and start validating. Before launching a product or service, try these three actionable steps:

  1. Run a Quick Survey: Use tools like Google Forms or Typeform to ask potential customers what problems they’re facing.

  2. Validate with Pre-Orders: Offer a small-scale version of your idea to gauge actual interest and willingness to pay.

  3. Engage Directly: Conduct short, informal interviews with 5-10 prospective customers to get unfiltered feedback.

Think of it as performing stand-up before your big show—it’s your chance to test material and refine it. The more informed you are, the fewer surprises you’ll face when you’re “out.”

Meme of the Week

George: “So, she’s staying with you? That’s a relationship.”
Jerry: “Or it’s just bad market research.”

What’s the Deal?

What’s the deal with unclear assumptions? They can cost you time, money, and opportunities.

If you’re ready to skip the guesswork, Yada Yada Advisory can help you hit the mark every time.